The legendary fragrance L'Air du Temps was born in a creative and joyful spirit in 1948. The perfect harmony of an enchanting elixir, the symbol of femininity and eternal youth. The emblematic values of L'Air du Temps remain universal: Peace, Freedom and Love. L'Air du Temps is also the air that we breathe, the mood of the moment, the reflection of each era. L'Air du Temps...An unequalled moment of emotion.